BENCHMARKING AS A QUALITY ASSESSMENT TOOL

B NANCY LOVERIDGE describes the benefits and challenges associated with benchmarking practice
Successive publications and consultation documents from the government have placed quality related issues firmly on the agenda. The New NHS: Modern Dependable focuses on the efficiency and quality of the NHS (DoH 1997). Another government publication, Making a Difference, dedicated section seven to 'enhancing the quality of care' (DoH 1999). This White Paper recognised the significance and potential of nursing involvement in the process. The momentum has increased further through the publication of NHS performance ratings (DoH 2001a), and although designed not to focus on quality of clinical care, the inference in the press exists.

My role as practice development adviser (PDA) has led me to examine issues of quality in the clinical area of A&E where I am based. Clark et al (2001) identified the PDA's role as one which is closely associated with issues of quality, be it the individual practitioner, departmental or clinical practice related. I have found this aspect of the role the most difficult, the main issues being; what areas of practice to examine first, and the definition or recognition of quality practice.

Within my trust, a busy district general hospital, quality is high priority, which has been recognised in a three star rating allocated this year. To ensure the focus upon quality continues, benchmarking has been adopted as a quality assessment tool on the wards with an expectation to use it in A&E in the near future.

The introduction and implementation of this quality assessment tool will prove to be a key project in the coming months and an understanding of its principles will facilitate the process. Therefore, the purpose of this paper is to extract principle themes from the literature and provide a critical analysis of the issues, the need for a quality agenda and the difficulties which surround this. The concepts of benchmarking, with a focus on the efficacy and benefits to A&E practice, related patient outcomes, and the potential disadvantages of the process, will also be examined.

Due to benchmarking being undertaken on the wards, this has provided an opportunity to evaluate its initial introduction to support implementation of the process in A&E. To enable this critical analysis, a literature search was carried out, methods used included; computerised searches of Cinahl and Medline, manual search of journals and books, networking with nursing staff and managerial personnel in my own and other A&E departments.

THE QUALITY AGENDA

Recently, due to a road traffic accident, I became a patient, and feeling vulnerable, I focused on the need for quality care. Jackson (2001) reflects this need, maintaining that the public has a right to quality assured care. The impetus for ensuring quality care has not only been generated at local level, but importantly from the government. The plethora of documents and statements from this government appears continual since they were elected in 1997, The New NHS (DoH 1997), A First Class Service (DoH 1998), and Making a Difference (DoH 1999). These documents share a common theme, that of quality with less emphasis on speed and delivery, and meeting quantitative targets.

Within my own trust, there is an emerging theme of quality, reflected in a regular accreditation culture. My trust has often opted to be a 'pilot' site for health quality service assessments and the Clinical Negligence Scheme for Trusts (NHS Litigation Authority 2000). Each of these initiatives and processes examine aspects of quality assurance, for example evidence of clinical incident reporting and how practice has then improved. The fact that such structures exist provides the evidence that quality is being addressed and improved at trust level. The role of PDA is a further initiative to ensure the agenda of quality is also focused at directorate level.

DEFINING QUALITY

Quality at the point of issue becomes a concept that does not lend itself for definition. In quality related literature, attempts to define the concept are rarely addressed. How then can we assure what we cannot define? The Oxford dictionary gives two simple definitions, 'Quality...the degree of excellence of a thing' and 'Quality Control...a system of maintaining standards in manufactured products by testing a sample of the output against specification' (The Concise Oxford Dictionary 1993).

This general, non-healthcare definition raises several issues, where quality is viewed as the potential best and that this can be at different levels or degrees. Although the definition of quality control is industry based, the view that quality is judged on the end product reflects most of the quality assessment tools in healthcare. Brocklehurst and Walshe (2000) echo this with their definition of quality improvement as the achievement of agreed requirements on a consistent basis, again this reflects quality as the end product. I would question if this frequent assessment of the end product to define quality prevents the understanding of the entire concept.

Redfern (1993), a director of a nursing research unit, highlights the inherent difficulties. Quality can be viewed from three concepts; characteristics of the entity, as the capacity or skill, and the achievement of a degree of excellence. This offers a holistic perspective of the process, not a focus on the achieved end product.

Within my trust, a frequently used quality assessment tool is audit, which provides a respected key role in quality assurance. Examples of audits carried out are; level of pain on discharge, overall waiting times, patients' satisfaction of their attendance in the department and the number of missed fractures. Rarely is the quality of the journey and specific aspects examined in a qualitative manner, for example, exploring if practice and approaches were evidence based. Within health care we tend to measure what is measurable rather than the important (Anon 1998).

I acknowledge that audit is viewed as a production of quantitative data and often reflects a final analysis of an intervention or process. An example of this was an audit of pain management in my department which found that 34 per cent of patients left the department with moderate to severe pain (Loveridge 2000). While this was an assessment of an end product it enabled the department to explore a focused area of practice that needed to be addressed, thereby improving quality in one area. However, I do acknowledge the potential criticism from Anon (1998) that audits may provide quantitative data upon isolated areas of practice, without considering the entirety of practice. Indeed, after the audit of pain management we did have to take time to reexamine the entire process to uncover where the problem lay. Redfern (1993) warns of adopting a reductionist approach to the assurance of the quality of the nursing care and of ignoring the holistic elements.

The project of benchmarking in A&E encouraged me to review the literature to ascertain its applicability within the department. Ellis (2000) highlights how this approach ensures the holistic nature of practice is examined and is in complete contrast to a reductionist approach.

BENCHMARKING

Ellis (2000) clarifies the conception of benchmarking as from within the industry; the aim being to collect data from a range of organisations to develop a standard reference point. The approach to benchmarking in the health service does differ from the industry concept. Pantall (2001) defines benchmarking as 'the continuous, systematic search for, and implementation of, best practices which lead to superior performance' (Pantall 2001). When the semantics of this definition are explored, key themes emerge; first that benchmarking relates to a structured approach to uncover innovative clinical practice. Although not included in the definition, Pantall explains that the search will occur outside your own clinical setting. This process of enquiry will then be instrumental in a progressive improvement of practice.

While Pantall's statement identifies the ongoing process of searching for good practices, there lacks, from this definition, the need to assess your own practice first. Greenidge (1998) acknowledges the need to become aware of key elements that formulate the body of a particular area of practice in your own area and use this as a comparison. Greenidge (1998) defines this approach as the achievement of improvement being based upon an external focus on internal activities.

This need to self assess and then compare and further develop is outlined in the Department of Health (2001b) benchmarking tool entitled Essence of Care. This assessment tool was launched by the government in February 2001 and provides structure and advice to benchmarking, against what the government felt were the eight crucial aspects of patient care. (Table 1)

Each of these areas of practice have been broken down to key factors with corresponding benchmarks of best practice with a suggested approach. As Figure 1 identifies, the process of benchmarking is cyclical in nature, with a continuous process of evaluation, comparison, action and reevaluation being central to the concept. Pantall (2001) further clarifies the four different approaches to benchmarking, which are primarily based upon the different areas that can be accessed for comparison. (Table 2).

My trust has volunteered to be included in the pilot sites for this tool with the understanding of its adoption as a major quality assessment tool once established. A&E was not included in the first wave of benchmarking as food and nutrition was the first area of practice identified. Not being included in the first wave lead me to question whether the government's view of crucial aspects of care did, in fact, reflect priorities in the acute and transient field of A&E.

When the chosen aspects of care are examined, four of the eight have a low priority in A&E, these being; personal and oral hygiene, principles of self-care, food and nutrition and continence, bladder and bowel care. After discussion with colleagues in my own and neighbouring departments, our priorities would be approaches to trauma, triage, paediatrics and aspects of elderly patient care.

There is a concern that, in adopting a broad based assessment tool, there was a risk of using a tool that was trustwide applicable but not department sensitive. This encouraged me to explore the relevance to A&E that this particular tool had, and the evidence available to support its introduction.

My own literature search was extensive, but uncovered only ten pieces of pure benchmarking literature, one each in 1998 and 2000, the remaining eight in 2001. It is clear that the sudden increase in literature was due to political impetus. Albarran (1995) urges the nursing profession to be politically aware, otherwise its approach and concepts will be determined by non-nursing bodies. A concern of the introduction of benchmarking is the major adoption by government of a process with little critical evidence or research to support its implementation nationally. It is crucial; to explore the evidence that supports using benchmarking to address quality related issues and practice development in A&E.

BENEFITS AND EFFICACY

When the literature is explored to establish the efficacy of benchmarking as a quality assessment tool, evidence does exist to support its role in this field. Four pieces of literature give account of the process and principles of benchmarking based upon actual experience, three being descriptive in nature and the fourth research. Bland (2001) and Ellis (2000) both descriptive articles, outline the process and journey undertaken by paediatric nurses in the north west region of England in 1994. The third descriptive article relates to the adoption of the process within an A&E department, again in the north west region but not directly related to the paediatric-benchmarking group as previously sited (Greenidge 1998). The fourth article relates to a randomised controlled trial (RCT) in America focusing on 70 community physicians (Kiefe et al 2001). When the three descriptive articles are critiqued, emerging themes are identified regarding the efficacy and benefits of the tool. These being the positive affects of the internal culture to effect practice development which was based upon external practice, and using and generating sound clinical evidence, which is department specific.

THE INTERNAL CULTURE

When the cyclical process of benchmarking, as described by the DoH (2001b) is outlined, the introduction of an innovation through staff participation is reflective of action research (See Fig. 1). Tarling and Crofts (2000) describe action research as an approach that is participatory with the staff involved in solving dilemmas in their own area, which produces quantitative and qualitative data. Bland (2001) concedes that benchmarking reflects action research due to the development and testing of innovation that is grounded in the practitioners' local setting. Bland describes how these clinical developments are not only captured and defined qualitatively but also given a numerical score to aid monitoring of progress.

Due to the provision of quantitative data, each of the three descriptive articles are able to identify the significant benefits of using benchmarking as a quality assessment tool, demonstrating ongoing, improving standards of care. Greenidge (1998), Ellis (2000) and Bland (2001) imply that this success is due to the increased motivation and sense of ownership that is generated by the use of benchmarking. To ensure the successful introduction of benchmarking use of a rational-empirical approach followed by normative-re-educative strategy as described by Wright (1998) ensures greater success. That is, the idea is first 'sold' to the staff and the group then adopts the change agent role, thereby activating the sense of ownership. Bland (2001) supports the need for effective change management to increase effectiveness, implying it must be inherent in the process to ensure success.

Evidence of the effectiveness and the benefits of benchmarking are further supported by a randomised controlled trial (RCT) carried out by American community physicians (Kiefe et al 2001). Although the applicability of the findings to UK hospital based practice must be questioned, Kiefe et al 2001 demonstrate the benefits of benchmarking through improved patient outcomes.

The RCT consisted of randomly selecting 75 community physicians to either an experimental group or comparison group. The experimental group were given their performance ratings and related to performance achievements of the other practices, while the comparison group were not. The experimental group demonstrated significant improvements in standards of intervention, for example, inoculation of influenza vaccine.

Kiefe et al (2001) identify the powerful effect of peer performance as a motivator for change. I would question if the Hawthorne effect was instrumental for the positive findings in this research. Knowing which interventions are being monitored, scored and compared will focus adjustments of a practice. However, this could be attributed to process of benchmarking in general, that through special attention in one area, it is inevitable that practice will improve.

A criticism of Kiefe et al (2001) research is that the development of overall practice was not considered, but focus given to the number of interventions carried out. Where by in the work carried out in the north west of Britain, this aspect of overall practice development is central and imperative.

In summary, the implication to A&E clinical practice is that the application of a benchmarking approach does offer a useful vehicle to manage change or improvement of practice. The process accentuates a key benefit, the sense of staff ownership. As a quality initiative, the structured process is in contrast to a reductionist approach and is in fact holistic in nature. The similarity of benchmarking to action research encourages the change agent to monitor the process, recording any change in practice or issues raised by the participating staff. This further ensures that quality is not viewed as an end product but a continuous event.

USING AND GENERATING EVIDENCE

The Essence of Care manual (DoH 2001) provides scoring evidence for each of the areas of practice and while this evidence is general to all areas, where should A&E compare practice initially? The wards have chosen internal benchmarking as described in Table 2; however, I would question the validity for A&E to adopt the same approach. Based upon observation of clinical practice, the cultures in the ward setting and A&E, while having similarities, are different, making comparison difficult.

Examples of differences include the transient nature of patient flow; patients are often undiagnosed on admission and are prioritised dependent on their clinical condition. There is also a unique body of evidence relating to A&E nursing which is specific to this area. However, I recognise potential benefits of generic benchmarking, that is comparisons of approaches to practices between A&E and other specialties -- medicine, surgery, paediatrics and orthopaedics. Discussions with colleagues in each of these areas identify that many approaches to practice, though unique to that area, could be used in each other's area, for example acute pain management.

Bland (2001) discusses the use of different ranges of evidence highlighting 41 per cent of the underpinning evidence used to effect development within his area during benchmarking, reflected level four, that of opinion and experience (Table 3). Bland (2001) acknowledges the need to ensure, wherever possible, that the evidence is sought from the highest level. The author reports that only 12 per cent of the evidence was gained from levels 1 and 2.

While level 4 is deemed a low level of evidence (Pearson 2001), there is a growing realisation of the importance of experiential evidence. Meerabeau (1992), using Polanyi's (1958) work, describes knowledge embedded in practice as tacit knowledge. Meerabeau (1992) acknowledges that refined tacit knowledge is not reductionist in nature but takes account of the entity of practice as an expert skill in that field. An advantage of benchmarking is an acknowledgement of accessing this source of evidence. If an action research approach were formally used, this would then generate evidence with a higher rate of credibility. It should also be considered that the quantitative and qualitative data generated is by design, open to comparison to other A&E settings thereby increasing the generated evidence's reliability.

Clinical expertise can be buried in individual areas. Benchmarking can give this untapped knowledge the recognition it deserves. I would further contend if rigour is applied to the approach of benchmarking as reflected in action research, this could impact on the perceived level of evidence it generates.

DISADVANTAGES OF BENCHMARKING

Uncovering disadvantages of benchmarking has proven difficult as the descriptive and research literature is biased towards this concept, but difficulties do surround this approach, these being time and lack of funding. There is a need to ensure extra funding is sought to support time out of the clinical setting and to support developing practice.

Ellis (2000) and Bland (2001) clarify time out of the clinical setting was ensured; this I would contend would be necessary to affect levels of motivation. An argument to support investment is that long-term, while the prime objective is quality assurance a further benefit would be cost effective care. Blachett et al (2001) warns against the perception of nurses' reputation of ignoring financial and planning factors, and focusing purely on the clinical aspects.

COST CONTAINMENT

Aspling and Lagoe (1996), a hospital administrator and executive director from the US, focus on the cost containment aspect generated by benchmarking. They imply that benchmarking standardises practice and that effective practice is also cost effective. I would support this, based upon observation of clinical practice; we often continue certain approaches to care because of tradition. If we eradicate or improve an aspect of practice and then provide evidence of cost improvements, investment in benchmarking could be further assured.

A further concern of benchmarking as a quality assessment tool, as already stated, is the lack of higher levels of evidence to underpin practice development. The data and clinical evidence produced could be questioned for its reliability and academic structure. The descriptive work of Ellis (2000) and Bland (2001) identify the involvement of university lecturers and highlight the importance of using this group. I would concur that this is an important element in the process for the following reasons. First, this involvement makes inroads in the theory/practice divide, which the government acknowledges in Making a Difference (DoH 1999). Second, involvement from such academics may be used in the search, critique and application of academic papers and research.

Finally, gaps in the theory and research required to support practice may be taken further to generate clinically required research.

CONCLUSION

The agenda for quality assurance in the NHS has become a priority due to the successive White Papers. The publication of Essence of Care (DoH 2001b) offers one solution, that of benchmarking. This approach directly monitors standards, and is a tool to assist in the development process. This approach uses the practitioner responsible for the delivery of care that reflects the ethos of Making a Difference (DoH 1999). Although this is a relatively new and unproven approach in the NHS, initial reports of its success are documented. Descriptive evidence and limited research highlights that clinical practice is not only improved but also maintained. Also, if managed effectively, benchmarking increases the sense of ownership and motivation in the workplace thereby effecting observed practice improvement.

The sharing of ideas and networking with our colleagues is not new, but due to a structured systematic approach the evidence generated is perceived credible. The comparison of benchmarking to action research is a beneficial concept and could assist in formalising the credibility of quality assessment. In using university lecturers teamed with an action research approach to the process, the depth of specific evidence could be addressed. Benchmarking provides opportunities to address issues of poor practice and releases innovative practice in the workplace. Nurses are keen to share their ideas, but often lack the vehicle to do so.

The lack of clinical time to release practitioners to achieve such goals must also be addressed or the opportunity will be lost. Nurses in the clinical area must be prepared to provide evidence why investment in such a process may be cost effective. The literature reflects the infancy of the quality assessment tool, but being endorsed by government will .provide kudos to the approach and results. As clinicians, it is important not to accept without enquiry, issues surrounding new imposed concepts. However, when potential benefits of a new approach become evident, as clinicians we must ensure that its introduction is carefully, managed and supported. Finally, any generated clinical evidence has the potential to be recognised as credible and used to benefit patient care in the wider context.

This article has been subjected to double blind peer review


Table 1. Essence of care
Aspects of:

Principles of self care

Food and nutrition

Personal and oral hygiene

Continence, bladder and bowel care

Pressure ulcers

Record keeping

Safety of patients with mental health needs

Privacy and dignity (DoH 2001)


Table 2 - Four types of benchmarking
Internal Benchmarking - A comparison of internal operations within a single NHS organisation.

Competitive Benchmarking - Specific comparisons are made between health organisations, both public and private.

Functional Benchmarking -- Comparisons are made between similar functional activities in health and non-health sector organisations.

Generic Benchmarking -- Comparisons are made of business function or processes that are the same regardless of the business.

(Pentall 2000)


Table 3. Four levels of evidence to support the development of benchmarking
1. NHS Centre for Research and Dissemination or Cochrane Collaboration database

2(a). Large-scale, well-designed primary studies, randomised trials and other controlled trials

2(b). Large-scale primary studies using other methodologies

3. Descriptive studies and reports (national and local standards, guidelines, surveys)

4. Opinion and experience of respected authorities based on clinical experiences and professional consensus

DIAGRAM: Figure 1. Phases of essence of care benchmarking

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By B. Nancy Loveridge


B Nancy Loveridge RGN, BMed Sci(Hons), is Practice Development Adviser, Chesterfield and North Derbyshire Royal Hospital NHS Trust

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